Carpet Expertise since 1967 | Fair Trade Rugs at Djoharian
Responsibility in Every Knot
Djoharian Collection & Label STEP: Our Ethical Commitment
Empowering artisans: Hand-knotted quality requires time, precision, and fair treatment.
More Than a Label: A Global Mission
The Djoharian family has been trading in fine handmade carpets since 1967. However, we believe that true beauty cannot exist without justice. A masterpiece is only as good as the conditions under which it was created. This is why we are a proud partner of Label STEP.
Label STEP is not just a certification—it is a fair trade organization actively working on the ground in weaving countries like Persia, India, Nepal, and Afghanistan. They ensure that the people behind the looms are treated with the respect and dignity they deserve.
The 10 Standards of Fair Trade
1. Living Wages: Ensuring weavers earn enough for a dignified life.
2. Child Labor Protection: Actively preventing child labor through education.
3. Health & Safety: Guaranteeing safe and hygienic working environments.
4. Freedom of Association: Respecting the right of workers to organize.
5. No Discrimination: Fair treatment regardless of gender or background.
6. Forced Labor Prohibition: Ensuring all work is voluntary and debt-free.
7. Environmental Standards: Using non-toxic dyes and protecting local water sources.
8. Full Transparency: Monitoring the entire supply chain to the individual loom.
9. Independent Audits: Unannounced inspections by local STEP auditors.
10. Development Projects: Investing in training and local social programs.
Your Peace of Mind
When you choose a unique piece from the Djoharian Collection, you are supporting a sustainable future for the weaving industry. Our partnership with Label STEP guarantees that your rug has been produced according to the highest ethical and ecological standards.
With over five decades of expertise, Karl-Heinz Ahmad Djoharian personally ensures that our rugs represent not only the pinnacle of art but also the pinnacle of integrity.
Official Fair Trade Partner since [Year]